At The Behaviour Effect, we are deeply committed to promoting ethical, compassionate, and person-centred practice. Our courses are built on the foundational values that guide ethical ABA implementation across all settings and populations.

We expect all course participants to uphold the following principles:

• Individualised support: ABA should never be one-size-fits-all. Strategies must be tailored to the unique needs, strengths, and goals of each person.

• Person-centred and compassionate: Interventions should prioritise dignity, wellbeing, and autonomy. ABA is not about controlling behaviour, it’s about empowering individuals to thrive.

• Least intrusive methods: Teaching should be gentle, supportive, and respectful of the learner’s pace and preferences.

• Consent and collaboration: Families, caregivers, and support teams should be active partners in the process.

• Protection of basic rights: Under no circumstances should basic needs (such as food, comfort, or safety) be withheld as part of a behavioural intervention.

• Cultural responsiveness: ABA must be sensitive to the cultural, social, and personal context of the individual.

• Ongoing reflection: Continually reflect on the ethical impact of your decisions and seek guidance when needed.